I’ve recently been working on re-branding myself and defining myself both personally and professionally. I love PR and I think personal PR is extremely important. With that, consistency is vital. You want to make sure that everything either matches, coordinates or has some kind of flow so that when people look at your resume, they don’t remember you just from your name but also from your business cards. Got it? Good, now some key things to have! (and also some fun things that could make your working life so much prettier!!)
1. A Personal Logo
While this isn’t an absolutely necessity, it does add a nice touch. People tend to remember images better than they remember lines of text. Having a logo could work to your advantage. I just use my initials. I think it’s simple and the font in combination with the brackets seem to make it feel a little more literary?? Who knows, but as long as it’s aesthetically pleasing and can be recognized as yours then you’re good to go.
I’m no expert on creating personal logos, so look here for tips!
I know, I know. You hear about your resume all the time. But, you don’t just need any resume. You need one that will really speak on your behalf before you even meet your potential employers. When I was in college I visited our career center and my advisor really helped me tailor my resume for each position I was applying for, which meant that I highlighted specific skills based on what the position was looking for. After being hired, I was told that it really worked in my favor.
3. Business Cards
Networking is one of the most important professional endeavors you will ever have. The people you meet, and the impressions you leave on them are crucial. You want them to remember you, and also have a way to get in contact with you. I have professional and personal business cards. Both have my basic information, but I included my Twitter, Facebook and blog address on my personal cards. I think it is really beneficial to have personal and professional because you never know what capacity you’re going to meet someone in and you’re going to want to leave a good impression either way!
4. A Digital Portfolio
You want to have a way to showcase your work to potential employers, and having it all in one place will save you a lot of emailing back and forth. If you can send them a link to your site at the bottom of your original inquiry email or cover letter then they will be able to access it immediately and it will make you look really proactive. I created my site with Wix, but there are several other sites you can use as well.
Now for the fun stuff. These are some of the things that can make your life so much more fun, even when you’re working!
1. Business Card Holders
First, this is a great accessory. Second, it helps keep your business cards crisp (ahem, no bent corners). And third, when you go to give someone your card and you get to pull out a pretty container, it just looks extra polished.
2. Pencil Pouches
I know it sounds juvenile, but I love pens. I love color coding things. Put these two things together and you have a lot of pens. I haven’t found a better way to carry them than a pretty pencil pouch. These are some of my favorites.